CCTV SPOTLIGHT! OUTSIDE THE CANTON FAIR, SHUNDE LECONG SEES AN “INFLUX OF FOREIGN BUYERS” —AS GLOBAL MERCHANTS FLOCK TO BUY FURNITURE!
Canton Fair, Global Share.
The 139th Canton Fair is currently in full swing.
But this session is different: the bustle is not just inside the halls.
Outside the venue, "Shunde Lecong"
has quietly become a popular place where global buyers are flocking to!
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Half Hour Away, Foreign Buyers Make a Bee line for Shunde!
The Canton Fair is not only a window for global buyers to gain insights into "Intelligent Manufacturing in China" but also a bridge that facilitates on-site visits and deep cooperation.
In Lecong, Shunde, Foshan—just a 30-minute drive from the Canton Fair exhibition halls—the furniture produced and sold here accounts for over 60% of the global market share. From targeted sourcing of individual products to customized solutions for whole-home furnishing, foreign buyers can enjoy "one-stop" access here.
During the Canton Fair, a constant stream of international buyers flocks to Lecong’s furniture malls, engaging in "street-by-street" price comparisons and product selections, seeking their ideal partners —creating a scene that resembles a miniature United Nations.
Buyers' View: "China Is Creating the Future"
Indian buyer Kailesh Kapadia said after his visit: "Over the past two years, our business has continued to grow. Looking at market trends, the demand for upholstered furniture has risen significantly, and younger consumers prefer minimalist styles. This requires Foshan manufacturers to keep innovating and jointly lead new trends."
He believes that original design has actually greatly enhanced the global competitiveness of "Made in China." "We are opening more showrooms in India so that customers can experience these products firsthand and see the innovations that Foshan has to offer."
A Libyan buyer put it more directly: "Foshan's furniture is very famous in our country. Doing business in Foshan is very convenient because we can find everything here."
"Traffic Dividends" Accelerate Transformation into "Tangible Production and Sales Results"
To bridge the "last mile" of overseas sales, Lecong's furniture industry has implemented a comprehensive strategy : strict quality and environmental control, coupled with an integrated online-offline overseas marketing approach. This has successfully won the trust of international buyers.
Chen Guifang, President of Louvre Furnishings Group, explained: “In the first quarter of this year, the number of source countries to 155—an increase of 45 countries, representing a 44% growth rate—which demonstrates overseas buyers’ recognition of ‘Made in China’ and Chinese brands.”
"Selling the product is only the first step; delivery is even more critical. From the very start of a transaction, we strictly oversee everything from materials and craftsmanship to the finished product. The ultimate goal of exporting products is to export the brand. Only then can we go further."
From Selling "Individual Products" to Selling "Solutions"
Lecong no longer just sells a table or a chair. Today, the Lecong Furniture Market has transformed into a hub for "whole-home furnishing solutions."
·Full Category Coverage: From living rooms and bedrooms to offices and hotels, from modern minimalist to European classical, tens of thousands of product styles are available.
·Customized Services: With just a drawing or a list of requirements from foreign buyers, Lecong manufacturers can quickly produce samples, manufacture the goods, and complete "one-stop" container loading and shipping.
·Quality & Delivery: Both suppliers and malls strictly oversee everything — from materials and craftsmanship to finished products — ensuring that while "products go global," the industry gradually achieves "brands going global" as well.
From "Lecong Furniture" to "Intelligent Manufacturing in China"
From selling individual products to offering comprehensive solutions, and from exporting products to building global brands, the spillover effects of the Canton Fair are driving deeper transformations across the industrial clusters of the Guangdong-Hong Kong-Macao Greater Bay Area.
Lecong, a small town that became globally famous for its furniture, is embracing the global market with a more open attitude, greater agility, and superior quality.
“Made in China” is not just about speed, but also about heart;
“Intelligent Manufacturing in China” is not just about scale, but also about quality!
Have you become a fan of “Lecong Furniture”?