BRIDGING MOUNTAINS AND SEAS, JOINTLY DISCUSSING COOPERATION: OFFICIAL DELEGATION OF ADJAMÉ MUNICIPALITY EXPLORES LECONG IN DEPTH, PRAISES THE "GLOBAL HOME FURNISHING INDUSTRY OPERATING SYSTEM"
On October 23, an official delegation of Adjamé municipality and GUILLY IMMOBILIER GROUP (GIG) traveled across the ocean to Lecong, Shunde, Foshan, for an in-depth business inspection. Accompanied and meticulously coordinated by the Chamber of Commerce of Lecong Furniture Cities, Lecong Foreigners’ Administration and Service Center, and Guangdong Dongheng Furniture Group Co., Ltd., the delegation conducted on-site visits to the Lecong International Furnishings Exhibition Centre, the Oriental Master Decoration Materials City, and the Dongheng Furniture Mall. The two sides engaged in in-depth exchanges centered on trade procurement, exhibition and trading platform development, and supply chain cooperation, and reached multiple preliminary cooperation intentions.
Candid Communication: Retaining Global Buyers with Quality Services
Currently, Adjamé is in a period of rapid urban development. The development of new districts, housing construction, and commercial supporting facilities has created enormous and urgent bulk demand for furniture and building materials.
At the symposium, Secretary General Liang Suizhi systematically presented the solid foundations of Lecong's furniture industry to the delegation. Lecong Furniture City covers an area of 3.5 million square meters and brings together more than 180 modern shopping malls, over 10,000 distributors, and more than 3,000 manufacturers. It covers over 50,000 furniture categories, with an annual transaction volume exceeding 80 billion yuan.
Faced with the enormous market scale, Secretary General Liang Suizhi revealed to the delegation the “trump card” behind Lecong’s enduring prosperity: “Lecong can retain global buyers not only because it has a wide variety of furniture, but more importantly because it has a service system that enables foreigners to enter, stay, and successfully do business.” From multilingual shopping guides to more than 500 logistics companies and well-established consumer rights protection service stations, the chamber of commerce is committed to providing full-lifecycle commercial support for global buyers.
▲Liang Suizhi, Secretary General of the Chamber of Commerce of Lecong Furniture Cities and Office Director of the Lecong Foreigners’ Administration and Service Center
◀BAKAYOKO Adama, Councillor of Adjamé and Head of the Delegation
BAKAYOKO Adama, Councillor of Adjamé and Head of the delegation, then introduced the city's current situation and mid-term plans, covering population growth, new district development, gaps in housing and commercial supporting facilities, and dependence on imported building materials. These circumstances point to one signal: demand for furniture and building materials in Adjamé is emerging at scale.
ANOUGBA Comoe Eric, Secretary-General of the Adjamé Municipal Government▶
ANOUGBA Comoe Eric, Secretary-General of the Adjamé Municipal Government, supplemented with an introduction to the implementation pathways and specific needs. Both officials explicitly stated their hope to establish long-term cooperation with Lecong in areas such as trade, market development, and project supporting facilities, and extended an invitation welcoming a government-enterprise delegation from Lecong to visit Adjamé for an on-site inspection.
◀Zhang Canwen, Lecong International Furnishings Exhibition Centre
Zhang Canwen, General Manager of the Lecong International Furnishings Exhibition Centre, set his sights on the longer-term future. He expressed the hope to engage in in-depth communication and exchange views with the Adjamé business delegation, so as to lay a solid foundation for the next stage of cooperation and advance the implementation of trade cooperation. At the same time, he hoped to enhance mutual understanding through cultural exchange and promote mutually beneficial development between the two sides — “This is also our common goal.”
Capability Exploration: From ‘Single-Item Purchasing” to “Whole-House Customization”
During the on-site visits, the delegation went deep into furnishing stores and personally experienced the industrial depth of the "Capital of China's Home Furnishing Trade and Innovation".
At the Lecong International Furnishings Exhibition Centre, the foreign guests carefully examined the thickness and edge-banding craftsmanship of sintered stone countertops, and the head of the delegation personally pressed the sofa armrests to feel their rebound. At the Oriental Master Decoration Materials City, in response to the high-temperature and high-humidity climate of West Africa, merchants showcased moisture-resistant and wear-resistant flooring, as well as custom door and window systems that passed a 50°C high-temperature test. At the Dongheng Furniture Mall, European-style living scenes built with carved solid wood and velvet upholstery allowed the delegation to intuitively experience the “one-stop” implementation capability that spans from individual items to whole-house furnishing.
From Italian minimalism to New Chinese style, and from building materials to soft furnishing coordination, Lecong has leveraged its advantages of “all styles, all categories, and all price ranges” to completely break the stereotype that overseas buyers hold of traditional wholesale markets. As the delegation experienced firsthand, what Lecong offers is no longer just individual products, but a complete set of business solutions and lifestyles — “how to display, how to sell, and how to implement”.
Industry Foundation: An “Industrial Operating System” Validated by Global Buyers
The visit of the Adjamé delegation is a vivid microcosm of Lecong’s home furnishing industry deepening its internationalization and broadening cooperation along the Belt and Road. Currently, Lecong is making every effort to drive its furniture industry to leap from “buying globally and selling globally” to “defining globally”.
As demonstrated in this inspection, Lecong Furniture City has never been a simple “collection of stores”, but an industrial operating system repeatedly validated by global buyers. Before the inspection concluded, BAKAYOKO Adama, Councillor of Adjamé and Head of the delegation, gave clear feedback: he was “very satisfied” with the trip, seeing all the management logic that needed to be seen, the physical products that needed to be touched, and the parameter details that needed to be asked. He immediately announced follow-up actions—after returning home, he will bring a specialized team (procurement, engineering, design) to visit again for in-depth discussions on specific categories, project procurement, and long-term trade cooperation. A cross-border inspection has been successfully transformed into a specific future procurement schedule.
Relying on a solid foreign trade foundation and a well-developed supply chain network, Lecong is continuously transforming its industrial cluster advantages into global supply chain organizing capability. In the future, the Chamber of Commerce of Lecong Furniture Cities will continue to play its bridging and bonding role, keep optimizing the foreign-related business environment, and welcome global buyers with a higher level of openness, thereby facilitating the high-quality overseas expansion of Foshan’s pan-home furnishing industry.