LECONG HOME FURNISHING ACCELERATES GLOBAL EXPANSION: UNVEILING OF THE AFRICAN FOREIGN BUYER SERVICE STATION AT SHUNLIAN
The 140th China Import and Export Fair (Canton Fair) officially opened on October 15, once again bringing global buyers together in the Guangdong-Hong Kong-Macao Greater Bay Area. Lecong in Shunde, Foshan, just half an hour's drive from the Canton Fair complex, is leveraging its industrial depth as the "Capital of China's Home Furnishing Trade and Innovation" to transform the Canton Fair's "traffic window" into "transactional results" for home furnishing foreign trade.
Lecong’s Home Furnishing Industry Speeds Up Its Overseas Expansion Again: African Buyer Service Station Unveiled in SUNLINK FURNITURE CITY (SOUTH)
Recently, the African Buyer Service Station at SUNLINK FURNITURE CITY (SOUTH) was officially unveiled. A Canton Fair international buyer procurement matchmaking session was held concurrently. More than 100 buyers from African countries, India and other countries went deep into Lecong’s showrooms, sparking a wave of cross-border business matchmaking. The foreign trade development of Lecong’s home furnishing industry is now showing a clear trajectory: specialized platform services, internationalized showroom reception, and lighter-weight supply chain going global are advancing in parallel. With the Canton Fair giving it another boost, Lecong’s home furnishing industry is accelerating its overseas expansion once again.
Service platform upgrade: The dual service stations in SUNLINK FURNITURE CITY (SOUTH) work in synergy to convert foreign merchant traffic into orders for merchants.
The launch of the African Buyer Service Station at SUNLINK FURNITURE CITY (SOUTH) is a key enhancement to the international service of Lecong Home Furnishing Mall. Previously, the Indian Buyer Service Station at SUNLINK FURNITURE CITY (SOUTH) had already entered regular operation, continuously providing Indian buyers with procurement consulting, business matchmaking, and supply-demand matching support. The opening of the African Buyer service station this time forms a "dual-station synergy" pattern with the Indian service station, providing African, Indian, and global buyers with one-stop foreign trade supporting services such as translation assistance, procurement consulting, business connection, and supply-demand matching. This effectively lowers the threshold for on-site merchants to connect with overseas buyers and creates a channel carrier through which merchants can maintain long-term access to overseas customer sources.
The foreign procurement matchmaking session, held concurrently with the unveiling of the service station, precisely absorbs buyer traffic spilling over from the Canton Fair and bring overseas purchasing delegations directly to the mall. The event gathered companies across multiple categories, including furniture, doors and windows, ceramics, lighting, and building materials, creating a “pan-home furnishing, full-category” matrix to meet overseas buyers’ diverse needs—from single-item procurement to complete whole-house furnishing solutions. The overseas procurement delegation visited major brand merchants at SUNLINK FURNITURE CITY (SOUTH) in person and held in-depth discussions on product styles, project supporting solutions, delivery lead times, and trade cooperation. They conducted an immersive inspection of Foshan’s home furnishing industry strength and complete supply chain support, gained a direct sense of the advantages of Lecong’s home furnishing industry cluster, quickly bridged the distance between supply and demand, and identified tangible business opportunities for cooperation.
The operator of SUNLINK FURNITURE CITY (SOUTH) stated that the core function of the service station is to continuously connect global procurement resources, regularly hold foreign procurement matchmaking events, and deepen its presence in overseas markets such as Africa, India, the Middle East, and Southeast Asia. Relying on a well-established foreign merchant service matrix, it links upstream and downstream industrial chains, empowers Foshan’s pan-home furnishing industry to expand globally, and helps more local furniture brands reach the global stage.
Platform leverage in full play: Louvre Furnishings Mall and SUNLINK FURNITURE CITY (NORTH) sustain the Canton Fair momentum
As an important pillar of Lecong home furnishing’s capacity to serve international customers, Promotional activities at major shopping malls in Lecong Furniture City will launch simultaneously from October 15 to November 4. The event dates highly overlap with the Canton Fair, jointly welcoming global visitor flows.
LOUVRE INTERNATIONAL FURNITURE EXHIBITION CENTER
SUNLINK FURNITURE CITY (NORTH)
SUNLINK FURNITURE CITY (SOUTH)
Industrial Foundation and Synergy: The Supporting Logic Behind Lecong’s Leap in Home Furnishing Foreign Trade Capacity
The above-mentioned collaborative efforts among malls, platforms, and the supply chain are rooted in Lecong’s home furnishing industrial foundation for over decades. Lecong has over 180 modern furniture malls, gathering more than 10,000 merchants and over 2,600 manufacturers. Its annual sales volume exceeds 80 billion yuan, and its products are exported to more than 100 countries and regions. During the Canton Fair, it has become common for foreign buyers to go on a shopping spree. This solid industrial foundation gives Lecong the industrial depth to meet global procurement demand, organize multi-category supporting supplies, and respond quickly with delivery, while also forming a solid foundation for platform synergy.
Currently, Lecong is driving the furniture industry to leap from “buying and selling globally” to “defining globally”, striving to build a 100-billion-yuan furniture industrial cluster and support the industry’s extension toward both product R&D and design and brand marketing. The opening of SUNLINK’s African Buyer Service Station, the Louvre Furnishings Autumn International Sourcing Fair, and the Lecong Supply and Marketing Group’s foreign trade base embed foreign buyer services at the starting point of trade, forming a collaborative closed loop of “traffic entry—transaction reception—capability output”. This accelerates the transformation of industrial cluster advantages into global supply chain organizing capability and creates a new fulcrum for the integrated development of domestic and foreign trade in Foshan’s pan-home furnishing industry.